See all posts
hero image

Life Insurance Trends and Insights for 2025

As we move into 2025, understanding life insurance trends is crucial for making informed decisions that protect families and secure financial futures. Updated statistics offer insights into coverage needs, helping to spark essential conversations about adequate protection.

Key Insights from the 2024 LIMRA Insurance Barometer Study

The 2024 LIMRA Insurance Barometer Study reveals insights shaping life insurance trends. With 52% of Americans currently holding life insurance, an astonishing 102 million people lack sufficient protection, setting the stage for a critical 2025 focus on coverage.

The Coverage Gap for Women

A glaring gap exists in coverage needs for women, with 54 million reporting the need for life insurance or additional coverage. Notably, women (45%) are more likely to need coverage than men (39%), emphasizing a need for targeted attention in 2025.

Why Americans Avoid Life Insurance

Understanding American hesitation is key: 72% cite perceived cost, 54% prioritize other financial commitments, and 52% express confusion about necessary coverage or type as reasons for avoidance. Addressing these perceptions will be critical in 2025.

Addressing Misconceptions on Affordability

A significant misconception exists around the cost of life insurance. Only 25% of respondents accurately estimated the price for a 20-year, $250,000 level-term policy for a healthy 30-year-old. Addressing these inaccuracies could change many perspectives in 2025.

Barriers for Lower-Income Households

For families earning under $50,000 per year, cost is a major barrier—cited by 56%—often with opinions based on feelings rather than facts. Empowering these households with accurate information could greatly increase accessibility in the future.

Life insurance is a vital tool for financial security, and it's essential yet accessible. By fitting it into a budget without strain, families are reassured of their protection. Addressing these coverage gaps in 2025 could ensure better outcomes for many across the U.S.

To proactively address needs, challenge misconceptions, and explore affordable options, reach out to financial advisors or use online calculators to guide your decisions. Share these insights with loved ones to start conversations about financial security and planning.